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Thanks for following in 2017

01-Jan-2018

Thanks for getting on board and following all the Fitzroy news in 2017.

We’ve had a look back at the figures and there have been some strong signs of growth in our online and social media.

Fitzroy’s Instagram was the big winner in 2017, with a 140 per cent increase in followers, but it’s fair to say we were coming off a low base. We’re now up to 627 followers and growing strongly. You can get on board too @fitzroy_fc

Facebook, which continues to be one of the most popular channels for footy-related news, delivered a 13 per cent increase in Fitzroy followers, with over 3500 now on board. Twitter growth was much slower, with a 4.3 per cent increase.

The website has continued to go from strength to strength thanks to FitzroyIT and the award-winning photos and stories. In 2017 we had over 208,000 page views and over 128,000 visits. The new site went live part way through 2016 so we can’t do a full-year comparison, but there was a 21 per cent increase in average monthly page views from 2016 to 2017.

The Red Roy Mail – our online newsletter – experienced a 26 per cent increase in circulation, thanks in part to the new easy sign-up on the website.

Our recent communication survey also told us the Red Roy is going down well with members and followers, with 77 per cent of respondents saying they regularly read it, over 70 per cent saying it was their preferred method of communication and 60 per cent saying they read every edition (that number was even higher for members and players).

Thanks to all the loyal Fitzroy followers and avid readers and don’t forget your 2018 membership can be purchased online just as soon as you’re ready!

Go Roys in 2018!

 


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